Tag Archives: Greenwash

Toothless watchdog lets its Standards slip

{PROLOGUE} LOCATION: Bord Na Mona conference room* DATE: Early 2016. TOPIC: Ad planning meeting (*fictional) BnaM Marketing Exec: ‘I’ll cut to the chase. Here’s the challenge: we’re a company that, pound for pound, is the biggest polluter in Ireland. We’ve wrecked … Continue reading

Posted in Global Warming, Habitat/Species, Irish Focus, Media, Sustainability | Tagged , , , | 18 Comments