Tag Archives: Bord na Mona
RTE bog broadcast sinks into mire of low standards
Below, a piece I ran in a well-known satirical magazine in May 2018. It was subsequently picked up by the Sunday Times, who also gave the show a bit of a scalding under a piece headed: ‘RTE turfed into trouble over … Continue reading
Toothless watchdog lets its Standards slip
{PROLOGUE} LOCATION: Bord Na Mona conference room* DATE: Early 2016. TOPIC: Ad planning meeting (*fictional) BnaM Marketing Exec: ‘I’ll cut to the chase. Here’s the challenge: we’re a company that, pound for pound, is the biggest polluter in Ireland. We’ve wrecked … Continue reading
Bord na Mona: of strip-mining and greenwashing
You can hardly have missed the hugely expensive PR and advertising blitz from the semi-state, Bord na Mona, whose ad agency has come up with a snazzy new campaign called ‘Naturally Driven’. They even managed to get RTE’s George Lee … Continue reading