Tag Archives: Bord na Mona

Toothless watchdog lets its Standards slip

{PROLOGUE} LOCATION: Bord Na Mona conference room* DATE: Early 2016. TOPIC: Ad planning meeting (*fictional) BnaM Marketing Exec: ‘I’ll cut to the chase. Here’s the challenge: we’re a company that, pound for pound, is the biggest polluter in Ireland. We’ve wrecked … Continue reading

Posted in Global Warming, Habitat/Species, Irish Focus, Media, Sustainability | Tagged , , , | 18 Comments

Bord na Mona: of strip-mining and greenwashing

You can hardly have missed the hugely expensive PR and advertising blitz from the semi-state, Bord na Mona, whose ad agency has come up with a snazzy new campaign called ‘Naturally Driven’. They even managed to get RTE’s George Lee … Continue reading

Posted in Global Warming, Irish Focus, Sustainability | Tagged , , | 7 Comments