Getting the green message out is no Picnic

I gave the eco credentials of the Electric Picnic an enthusiastic write up in Thursday’s Irish Times column, describing it as “probably one of the most impressive environmental showcases ever assembled in Ireland”. The theme was taken up later that day on Today FM’s ‘The Last Word’ with Matt Cooper, when I and journalist Kathy Foley joined Cooper in a discussion on whether the Picnic was really just a good old-fashioned piss-up in a field, or could you seriously use it as a place to open a discussion about climate change, peak oil, etc?

As I arrived down to Stradbally in mid-Saturday morning, I ended up listening to a repeat of the radio piece in the Very Last Word, their weekend highlights show. It seemed like the right place to be hearing this; now all I had to do was find my way around the place (easier said than done, as it transpired) but I did manage to locate the ‘Rethink Tank’, a dome-shaped enclosure within the ‘Global Green’ area of the Picnic.

Cultivate's Rethink Tank

Here I was involved on a six-person panel discussing how to ‘Creatively Communicate Climate Change’. Fellow panellists included Environment Minister, Eamon Ryan, broadcaster Duncan Stewart, Jim Gannon from the government’s website and a very engaging West Coast contributor, Eric Lohela. He’s an environmental consultant and blogger. He also does a mean line in straw hats.

The discussion ran for a little over an hour and a half, and was fairly full-blooded and, I would like to think, useful for the 60 or so people in the pretty full house the session enjoyed. I’m years out of practice as a festival-goer, so I’m not best qualified to say just how good the Electric Picnic is as an event, but what I saw was certainly most impressive.

Yes, you ask, but was it green? Well, Kathy Foley thought the whole notion of this kind of event being much more than a good old piss-up was pie in the sky, a theme she returned to today in the Sunday Times (in which she recalled in detail our exchange on Today FM earlier in the week). Was she right? Well, on balance, probably. That’s not to say the good folks from Cultivate and the festival organisers haven’t their hearts in the right place, but I suspect in the final analysis, it’s only rock and roll.

If a couple of hundred of the 35,000 people in Stradbally were aware of the whole climate change theme, that would really be about the height of it. So is that a failure? Depends on how you look at it, I suppose. I saw a handful of younger folk in the Rethink Tank later on Saturday evening when the film, The 11th Hour was being shown. I can’t offer scientific proof to support this, but I do reckon one or two were genuinely shocked by what they were watching (yes, maybe the open-mouthed blank stare was to do with the use of Class A substances, but I choose the less cynical interpretation!).

“While it’s nice to have our liberal, middle-class sensibilities pandered to with eco-friendly initiatives, I can’t help but think the money would be better spent on more tangible environmental projects”, Foley wrote in today’s Sunday Times. If the real purpose of initiatives like the Rethink Tank was to get newspaper reporters and broadcasters even considering the eco angle in the first place, then perhaps it’s not in vain after all?

ThinkOrSwim is a blog by journalist John Gibbons focusing on the inter-related crises involving climate change, sustainability, resource depletion, energy and biodiversity loss
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3 Responses to Getting the green message out is no Picnic

  1. Phil Kearney says:

    The other John G, not to mention Biffo, will be upset to hear that Eamon has taken over John’s portfolio.

  2. Willie C says:

    Heard you on the Matt Cooper Show repeats on Saturday morning while actually in the camp in Stradbally, so headed on over for the session in the Dome about communicating climate change. Interesting session, you and the American guy in the hat were the most interesting speakers, Duncan Steward sounded like he needs a cold shower, he was practically ranting. Nice guy, I’m sure, but that’s not how to win people around, sorry Duncan.

    Picnic was a really great weekend, was anyone saved or converted to the green cause, who knows, but it does at least show you can put tens of thousands of Irish people together without them resorting to beating the heads off one another and getting totally shitfaced for the entire weekend. Shame though about the godawful toilets, average half hour wait for a piddle, not good at all. Willie.

  3. Nuggets says:

    Electric picnic was great craic, about the only dry weekend of the entire summer. The green bit is really only tagged on as a bit of an afterthought, better than no thought i guess but thats not what has thousands of people lepping around in a field in Co. Laois.

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