Category Archives: Agriculture
Where greenwashing meet brainwashing
The piece below appeared in mid-December on the investigative website, DeSmog UK. I wanted to shine a light on the subtle agri-industrial marketing machinery which is cranking out ever increasing quantities of material aimed at the youngest and most impressionable … Continue reading
Agri emissions plan a roadmap to nowhere
In the absence of action, the next best thing is to look busy, and Ireland’s agri-industrial sector and its many boosters in politics and the civil and public service have elevated this frenzy of inaction to something of a performance … Continue reading
Stirring up tensions between farmers and environmentalists
This piece appears in the current edition of Village magazine. As a rule, I steer clear of articles focusing on individuals, preferring when possible to stick to the issues rather than personalities. Given the central role of RTÉ presenter Damien … Continue reading
Close, but no cigar: Climate Bill comes up short
My report on expert reaction to the eagerly awaited Climate Bill was published for a British audience on DeSmog UK in mid-October. A DRAFT climate change bill designed to put Ireland on a path to net zero emissions has been … Continue reading
Green in name, but not in nature
Despite huge ongoing investment of both political capital and marketing euros in selling the message that Irish agriculture is green, climate-friendly and sustainable, it still keeps on running into the knotty problem that this simply isn’t the case. Recent comments … Continue reading
‘Our relationship with nature is broken’
The below piece ran on TheJournal.ie in late September. It was inspired by a combination of the surreal imagery emanating from the western US and the release of the 2020 Living Planet Report, which chronicles ever sharpening declines in planetary vital … Continue reading
Better late than never for Irish political action on climate
My take on the Programme for Government and why I think it represents a real opportunity to break the decade-plus logjam on meaningful climate action was published in late June on Thejournal.ie THE BATTLE FOR the hearts and votes of … Continue reading
Meat & dairy sector turns to chemical industry PR playbook
Below, my article as published on the investigative website, Desmog UK on October 4th. Ireland’s meat and dairy industries have been feeling the heat, both from a public turning increasingly towards vegetarian and vegan options as concern over the environmental … Continue reading