‘Only two things are infinite, the universe and human stupidity, and I’m not sure about the former’. That’s the view of no less an observer than Albert Einstein.
Though his judgement may seem a little harsh, the strange story of bottled water may well bear him out. Barely 30 years ago, nobody bar a few oddballs drank bottled water. Most people rightly scoffed at paying for something that came straight from the tap, free of charge. (more…)