Amazing the things you never knew you never knew. This morning, for instance, I found out that if you spell ‘naive’ backwards, you come up with Evian, the cool, sparkling spring water that is full of, er, volcanicity – this apparently being the distinctive flavour of this tipple as it percolates up from caverns measureless to man, emanating, no doubt from a sunless sea of startling purity (with apologies to S. T. Coleridge).

This nugget was texted in to Tom Dunne’s breakfast show on Newstalk, where I was his studio guest for a slot discussing the great bottled water swindle, a topic I had covered in last week’s IT column. That piece led off with a reference to a vintage video clip from Penn Teller’s satirical US documentary series entitled “Bullshit”, where they looked at different areas of pure bull, from the Bible to bottled water, and had a lot of fun along the way. By popular demand, you can view it in its entirety, including the unforgettable Amazon bottled water, complete with dead spider: (more…)