Great to see a happy resolution to the bitter two-month long dispute between Tesco and Unicef over the slogan ‘Change for Good’. Below is the wording of a letter in Today’s Irish Times from Tesco’s marketing director, Kenny Jacobs:
“I refer to the Opinion article by John Gibbons (August 27th). It is unfortunate that Mr Gibbons did not contact Tesco on the matter. An agreement has been reached between Tesco Ireland and Unicef Ireland whereby Tesco will no longer use the term “Change for Good” after September 11th, 2009. Tesco will support Unicef Ireland with an in-store fundraising opportunity in the coming months and continue to support Unicef Ireland’s ongoing campaign with Pampers to eliminate maternal and neo-natal tetanus. (more…)

